What is the Pirate Bay?
The Pirate Bay was a project developed as part of the “anti anti-piracy group” we started, called Piratbyrån. Pirate Bay blew up because all the other file sharing sites were being shut down because of legal pressure from Hollywood. Most of the other torrent sites were run by 16-year-old guys, and when you’re that age and you get a letter from Hollywood attorneys saying we’re going to sue you for all the money in the world, you shut down your site.
We decided we weren’t going to do that because we had the political ideal. Copyright holders spend millions on lobbyists, but they won’t get results except to scare a few people. Putting legislation in place for scaring people isn’t good for society. We wanted to make a statement and take on the fight.
The Internet is based on the idea that everyone can share whatever they want. If you start having gatekeepers you have a consumer and producer relationship. We didn’t like the idea that corporations would take the Internet and turn it into cable TV.
Do you have a philosophical progenitor that has influenced your attitudes towards file sharing?
Piratbyrån was an art project with hackers, artists and thinkers. Our influence came from Public Enemy and from the Marxist movement, from Public Image Limited and KLF. It was traditional French philosophers rather than the American libertarians from the West Coast who inspired us.
Why do you believe you should be able to share files online?
I grew up with computers. I got my first computer when I was nine, and everything I learned about computers was from copies. I wouldn’t be able to programme if it wasn’t for illegally copying my first programming language compiler. I didn’t have the money; I was a kid and no one spent money on it. It was too expensive for everyone!
How did your attitude to file sharing develop?
I started reading academic papers about file sharing that said it is good for the community; it’s good for the artist. The only people who lose are the record companies and the studios. Copyright is based on the notion that there are certain companies who should be able to profit from culture. It’s not based on the idea anymore that people who create things should be able to benefit, or get money for it.
Copyright is boring, so no one really wants to get to know it. It’s such a big legal field, so the companies who can profit from it have a free arena to dictate terms, and no one can question it to work against it. But the Internet removed the middleman. I don’t understand why that’s a bad thing. I see the situation in the same way as discovering a car that runs on water and the oil companies forbidding water to be used in cars.
What are the alternatives to copyright in the digital age?
Rights management isn’t always bad. Creative Commons makes people respect works in a different way. Today in the copyright regime, you don’t respect works because it’s just a thing that costs a Dollar. With Creative Commons, you put a value on the content in a different way: you say it’s worth something more important than money, like a feeling. I think you should be able to copy whatever you want, but if you make money from it, then you should pay for it.
What should copyright mean in the digital global marketplace?
It should be part of freedom of speech. One of the UN’s Human Rights Articles says any person should freely be able to participate in culture. Copyright is breaking this article.
What should consumers do to challenge the copyright regime?
If you don’t respect the copyright law, then it doesn’t apply to you. If the majority don’t agree to the law it shouldn’t be a law, or we’re not living in a democracy. Either we put laws in place that no one respects, or we make laws that people respect. There’s really no alternative.
How does the Web influence?
It’s very radical when it comes to the low price, and, for the grassroots groups, the huge community you can reach very fast. You can see that with Wikileaks: they’ve not spent any money on anything, but they do good work and people trust them because they’re not a big brand or company. There’s no gatekeeper anymore. You have the power to influence as fast as you connect with the Internet. With Twitter and Facebook you don’t even need to create your own publishing platform. You just have to have the idea.
In Sweden after the recent election, a 17-year-old girl created a Facebook group calling for a demonstration against the racists who were voted into office. 10 hours later, 6,000 people showed up and demonstrated. She’s 17, she’s an immigrant. She has no say in the traditional means, so she uses another democratic power to work against the things that happen to her. (translation)
What’s happened over the past ten years that has given the Web greater power for social change?
The technology has become more accessible. That means you don’t have to be a technologist to be an activist. Reducing the need for technological skills has been the biggest thing.
Where can’t it be used to change attitudes and behaviours?
We have a problem with a class society: people who understand the technology and people who don’t. My father can’t use the Web because he doesn’t know how. In modern countries, you’re putting a lot of pressure on making people use the Internet, but 40% of Swedes can’t do that because they don’t know how to use it. We need to keep making it easier.
Where do you feel the most radical change will be felt?
It’s the people. If we can keep the Internet free, it will be a place for people to influence.