"The experience of losing our ‘net connection becomes more & more like losing a friend"

Sparrow, B., Liu, J., and Wegner, D. M. (2011, 5 Aug). Google Effects on Memory: Cognitive Consequences of Having Information at Our FingertipsScience, 333(6043): 776-778.

abstract only, tho I have access via LSE.

The advent of the Internet, with sophisticated algorithmic search engines, has made accessing information as easy as lifting a finger. No longer do we have to make costly efforts to find the things we want. We can “Google” the old classmate, find articles online, or look up the actor who was on the tip of our tongue. The results of four studies suggest that when faced with difficult questions, people are primed to think about computers and that when people expect to have future access to information, they have lower rates of recall of the information itself and enhanced recall instead for where to access it. The Internet has become a primary form of external or transactive memory, where information is stored collectively outside ourselves.

emphasis added

Here are my notes & quotes:

Storing information externally is nothing particularly novel, even before the advent of computers. In any long-term relationship, a teamwork environment, or other ongoing group, people typically develop a group or transactive memory, a combination of memory stores held directly by individuals and the memory stores they can access because they know someone who knows that information… The present research explores whether having online access to search engines, databases, and the like, has become a primary transactive memory source in itself.

results from experiment 1: when asked difficult trivia questions, do people think about computers more quickly?

Although the concept of knowledge in general seems to prime thoughts of computers, even when answers are known, not knowing the answer to general-knowledge questions primes the need to search for the answer, and subsequently computer interference is particularly acute.

results of experiment 2: will people only remember keywords when they think they’ll have access to a computer to look up information int he future?

Participants apparently did not make the effort to remember when they thought they could later look up the trivia statements they had read. Because search engines are  continually available to us, we may often be in a state of not feeling we need to encode the information internally. When we need it, we will look it up.

they were more affected about whether they’d be able to look something up later than whether they had to remember it at all.

results of experiment 3: do people remember things better when they know if/where info is saved?

…believing that one won’t have access to the information in the future enhances memory for the information itself, whereas believing the information was saved externally enhances memory for the fact that the information could be accessed, at least in general.

having a search function - on the web or on a computer - means that you won’t use cognitive capacity to remember  where you saw it, but knowing something’s been erased will use “memory demands”.

finally, results of experiment 4: do people remember where saved information can be found?

“where” was prioritized in memory, with the advantage going to “where” when “what” was forgotten…This is preliminary evidence that when people expect information to remain continuously available (such as we expect with Internet access), they are more likely to remember where to find it than to remember the details of the item. One could argue that this is an adaptive use of memory—to include the computer and online search engines as an external memory system that can be accessed at will.

and their conclusions:

..processes of human memory are adapting to  the advent of new computing and communication technology.

we are learning what the computer “knows” and when we should attend to where we have stored information in our computer based memories. We are becoming symbiotic with our computer tools, growing into  interconnected systems that remember less by knowing information than by knowing where the information can be found.

and the kicker:

We have become dependent on [our gadgets] to the same degree we are dependent on all the knowledge we gain from our friends and co-workers—and lose if they are out of touch. The experience of losing our Internet connection becomes more and more like losing a friend.

"…a thirst for instant gratification and quick fixes and a lack of patience and deep-thinking ability due to what one referred to as “fast-twitch wiring."

Imagining the Internet, a 2012 report from Elon University and the Pew Internet and American Life Project.

a kind-of abstract of the relevant attention section

Teens-to-20s to benefit and suffer due to ‘always-on’ lives. From their amazing ability to juggle many tasks to their thirst for instant gratification, survey reveals experts’ hopes and fears

Lots of predictions, little empirical evidence. Fuels the flames more than delivers the research. A survey of the thinkers in this field and their feelings about where it’s all headed.

But no empirical work to back it up.

Written for impact, rather than for balanced argument.

"What counts most is what is most scarce now, namely attention."

Goldhaber, M. (1997). Attention economy and the Net. First Monday, 2(4).

full text pdf

abstract:

If the Web and the Net can be viewed as spaces in which we will increasingly live our lives, the economic laws we will live under have to be natural to this new space. These laws turn out to be quite different from what the old economics teaches, or what rubrics such as “the information age” suggest. What counts most is what is most scarce now, namely attention. The attention economy brings with it its own kind of wealth, its own class divisions - stars vs. fans - and its own forms of property, all of which make it incompatible with the industrial-money-market based economy it bids fair to replace. Success will come to those who best accommodate to this new reality.

Making a model out of information overload. Conference presentation. Overview, position document, starting point.

a quote:

economies are governed by what is scarce, and information, especially on the Net, is not only abundant, but overflowing.

therefore, he argues, we’re not dealing in an information economy, but an attention economy.

for more, here’s the Wikipedia article about the Attention Economy.

Interview: Dr Vaughan Bell (Institute of Psychiatry, Kings College London)

Hot on the heels of Sunday’s School of Life sermon by Baroness Susan Greenfield (the media’s go-to scientist for scaremongering soundbites about the affects of technologies on our neurologies, our cognitions and our attentions), I spoke with Dr Vaughan Bell, the neuropsychologist who testified the opposing view to Greenfield in the 2010 House of Lords debate.

I asked him a few clarifying questions to see how things have moved on.

Read More

by Vaughan Bell & Tom Stafford.

Impressive polemic.

"What is the potential impact of technology, such
as computer gaming, on the brain?"

pdf of the keynote seminar of the all-party group on scientific research in learning and education in the House of Lords in March 2010.

An epic battle between Baroness Susan Greenfield (it’s infantilising our brains) and Dr Vaughan Bell (evidence for increased attention + contextual analysis of new technologies and public fears).

Worth the read.

Coverage of the well-publicised article published by Science 5 August 2011, “Google Effects on Memory: Cognitive Consequences of Having Information at Our Fingertip by  B

  • etsy Sparrow
  • Jenny Liu
  • and Daniel M. Wegner.
  • The article itself is behind a paywall, but you can hear the podcast for free.
  • "…digital technology and global networks are overriding our natural ability to forget—the past is ever present, ready to be called up at the click of a mouse. Mayer-Schönberger examines the technology that’s facilitating the end of forgetting—digitization, cheap storage and easy retrieval, global access, and increasingly powerful software—and describes the dangers of everlasting digital memory, whether it’s outdated information taken out of context or compromising photos the Web won’t let us forget."

    — Mayer-Schönberger, V. (2010). Delete: The Virtue of Forgetting in the Digital Age. Princeton University Press.