Over the next two months, I’ll be untangling the effects of the World Wide Web from six more human social phenomena, documenting findings from the academic research and interviews with experts here and in the fortnightly columns in The Observer.
I’ve already looked at a whole host of topics including social change, love, hate, sex, health, family, religion, disability and Britishness - among many others. You can read the research on each of these topics by clicking on their tags at the bottom of this post.
Looking forward, I’ll be asking how digital media has - or hasn’t - transformed the experiences and functions of serendipity and discovery, education, life stages (from birth to old age), home, intellectual property and death.
Send your thoughts on these topics to aleks.krotoski.freelance@guardian.co.uk or to @aleksk, and I’ll try to include your responses on the blog and in the column.
University of Toronto sociologist Barry Wellman has been writing about online community and networked interactions for several decades, observing some of the earliest wired communities, and reporting on the social changes that have resulted.
One of the most prominent effects that he describes has been the rise of “networked individualism,” which has a potentially transformative impact on how we consume content and interact with traditional group-oriented institutions, like organised religion. He proposes that the web puts the individual at the centre of his/her community, rather than the community identity.
In this 2002 article (pdf), he describes the theoretical scaffolding for networked individualism, and how he expected the web would affect community structures. This is, of course, before the rise of social media and Web 2.0, which others have suggested makes this phenomenon even more relevant (and prevalent).
Here are my (few) notes:
“communities are far-flung, loosely-bound, sparsely-knit and fragmentary…Rather than fitting into the same group as those around them, each person has his/her own ‘personal community’.”
“The proliferation of personal community networks happened well before the development of cyberspace…”
“it has emphasized individual autonomy and agency. Each person is the operator of his;/her personal community network.”