"What mainly goes up… is not the core network but the number of casual contacts that people track more passively"

The Social Brain Hypothesis (Dunbar, 1998) tested on Facebook, using generic behavioural closeness metrics (number of friends who people a) post on their wall, status updates or photos; or b) message/chat with), by the social network’s in-house sociologist Cameron Marlow.

from The Economist (26 Feb 2009): Social networks: Primates on Facebook